In today’s competitive business landscape, it can get extremely tough to come up with a way to get people’s attention for your product or service. Establishing a unique selling proposition (USP) is vital for gaining a competitive edge and capturing the attention of your target audience. While having a USP is vital, it might be equally as important to find a way to deliver the message to your target audience about how your product or service is unique from your competitor.
Finding your USP isn’t something that can just be done without any research. It takes time, expertise, and a solid strategy to implement a USP into your business. For SensoriumArte, I also had to come up with a USP that differentiates me from different competitors in the modern wall decor space. In today’s blog, I’m going to share with you how there are different ways to have a USP, the importance of having something over your competitors, and lastly, what SensoriumArte’s USP is.
The power of a USP: Crafting your competitive edge
Whether you are operating in the modern wall decor market, the sports industry, or own a social media marketing agency, each of these companies needs a USP to properly differentiate themselves from a competitor. Let’s begin at the start. a unique selling proposition refers to the distinctive factor or combination of factors that set your business apart from competitors in the same marketplace. It perfectly captures the unique value or benefits you offer to your customers, making them pick your brand over others.
Defining your USP can be rather difficult. For you to dictate your USP, you need to know everything about your industry and niche. First, you need to know what your competitors are offering. You can’t claim something to be a USP if your competitor offers the same. You also need to understand your target audience. Offering a USP that doesn’t match the wants and needs of your potential customer base is a waste of time, money, and effort.
While people assume a USP is always about offering something that your competitor is not, that is not always the case. There can be multiple ways to develop a USP for your brand:
Offering a unique product or service. While it’s not the only possibility, it is commonly used when people develop their USP. With this method, you create a truly unique, innovative, or difficult-to-replicate product or service. This could be done in the form of a proprietary technology or a patent.
Providing superior quality or performance. Another way to differentiate yourself from your competition is by offering a product or service that excels in terms of quality, reliability, durability, or performance. Highlighting and demonstrating these attractions can attract customers to your brand.
Providing exceptional customer service. Going above and beyond in customer service can also be a strong differentiating factor. Nowadays, when companies try to outsource and automate as much of their customer service as possible, many people are left with a feeling of dissatisfaction. If you can consistently deliver outstanding support and personalized assistance, it can become a great USP that builds customer loyalty and sets you apart from your competition.
Offering competitive pricing or unique pricing models. Price can be a powerful USP. If you can provide products or services at a significantly lower price point than competitors, or if you offer unique pricing structures, it can attract price-conscious customers. Important with pricing that there is also the risk of pricing your product too low. Research has shown that consumers tend to relate higher prices to higher quality. Dropping too much in price might result in consumers assuming your product or service lacks quality.
Differentiating through brand identity and values. Finally, a USP can be found within your brand values and identity. Building a strong brand identity and aligning it with specific core values can be a compelling USP to your customer audience. Having an audience resonate with your brand and everything you stand for can make you more likely to choose your business over competitors that have other values.
The creation of modern wall decor: SensoriumArte’s USPs
Before moving on to the USPs that I have tried to produce for SensoriumArte, I want to quickly share my perspective on USPs. As you can see from the last paragraph, there are multiple ways to create a USP for your brand. It is important to note that based on your type of business, some USPs are more important to develop than others. For example, if you offer a subscription-based service in a highly competitive market, it might be more important for you to look for a way to develop a USP around your pricing.
If you are a business where on average, a lot of customers get in touch with your staff (either customer service on the phone or having someone come over to install something), it might be beneficial to focus on offering the absolute best possible customer experience. My point is, don’t focus on one USP just because you see another business doing the same. Look at your situation, analyze the market, and develop a USP based on that.
For SensoriumArte, I operate in the home decoration space. I wanted to create something unique that would generate a truly unique experience for the customer, which isn’t traditional in this niche. After analyzing, I noticed that adding augmented reality to my business would create a somewhat unique product. Now, after developing everything in a way that is as intuitive and user-friendly as you would like, I can confidently say that the added benefit of implementing augmented reality has developed a USP for me.
Because my business hasn’t launched yet, I find it difficult to rate other elements in terms of it being a USP or not. I do know that other elements in the business have the potential to be a USP if executed properly. One of those things is customer service. To ensure the best possible experience for the customer, the entire process has been well-thought-out. Starting from making personalized wall art, people can use our fully intuitive customizer, which allows them to easily customize their template. We offer a preview function that lets the customer take a look at how their art piece would look in a living room or bedroom setting.
To make sure that the post-purchase is spot on, I have picked a fulfillment center that has multiple warehouses all over the world. This ensures faster delivery times, making it pretty quick for a customized product. I have also dedicated a lot of time to creating documents that allow me to quickly and precisely answer any questions that people may have.
Finally, I think my brand is my main USP. I have built such a passion for this project in the last 3 years I have been working on SensoriumArte. Even though I’m scared to launch, I am proud, knowing that I created a modern personalized wall art brand that delivers a unique experience to people. If this message goes out to the public, I hope people will see my passion and dedication, but most of all see how this art piece can be a great way for them to relive their memories due to the augmented reality functionality. Although I know that your brand can’t be your USP, it is something that I view more as a personal accomplishment to keep going.
So, having a USP is important, but having a USP that suits your brand and industry is even more important. Study the industry and your competitors to look for something that is either disregarded by competitors, or something that is needed by your target audience that competitors aren’t offering yet. Ultimately, my advice is to build something that you are proud of like I am with SensoriumArte. Launching 16th of September, I can’t wait to share this product with the world.
